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Louis Vuitton's Iconic Monogram Takes Center Stage on the Champs-Élysées

Soon, a new building on the Champs-Élysées will spark excitement among fashion enthusiasts, drawing inspiration from Louis Vuitton's inimitable aesthetic. After the artistic transformation orchestrated by Yayoi Kusama last January, the luxury brand is gearing up for a new surprise in 2024. Explore the details of this intriguing project that could mark Louis Vuitton's entry into the world of luxury hotels.

louis vuitton

A Monumental Briefcase on the Champs-Élysées

A Bold Architectural Transformation for the Spring-Summer 2024 Runway Show

In 2024, the Champs-Élysées will be home to an impressive briefcase-shaped building by Louis Vuitton. This unique space will serve as the backdrop for the highly anticipated runway show of LV Femme's Spring-Summer 2024 collection, scheduled for Paris Fashion Week in September 2024. Rumors suggest that this spectacular building might even become Louis Vuitton's very first hotel.

Unveiling the Design Details

An Artistic Fusion of Monogrammed Elegance

While maintaining an air of mystery, the French luxury house has shared some insights into the design of this monogrammed briefcase building. "The facade will be adorned with a Monogram-patterned metal mesh, crafted from wood and aluminum." Located at 103 Avenue des Champs-Élysées in Paris, this extraordinary structure will stand proudly across from Louis Vuitton's renowned flagship store.

louis vuitton

It will undoubtedly evoke the iconic small trunks of the French luxury house for aficionados of luxury. The building pays homage to "La Petite Malle," presented during Nicolas Ghesquière's inaugural runway show, embodying the brand's Monogram motif and symbolizing the Maison's craftsmanship with its distinctive silhouette and metallic finishes. With this massive briefcase-shaped building project, LV will offer a nod to one of its iconic fashion pieces.

The persistent rumors have been officially confirmed. Louis Vuitton is set to open a hotel at 103-111 Avenue des Champs-Élysées, as approved by the Paris Departmental Commission for Commercial Development. This 6000 m² establishment is expected to open its doors in 2026, adding a prestigious dimension to this famous Parisian avenue.

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