Hotel Revolution in Dubai: New Names and Prestigious Brands for Five Luxury Establishments
- Chloé
- Jan 4, 2024
- 2 min read
The hotel landscape in Dubai is set for a major transformation with the renaming of five luxury hotels starting January 1, 2024. This restructuring marks a significant turning point for these establishments as they come under the banner of renowned international brands Marriott and Kempinski.
Abu Dhabi National Hotels' Strategic Partnership
The new era begins with the announcement of an exceptional collaboration between Abu Dhabi National Hotels (ADNH) and hospitality giants Marriott International and Kempinski. This rebranding initiative aims to redefine the hospitality landscape in the region.
Names Making Way for Excellence
From January 1, 2024, iconic hotels such as The Address Dubai Marina and Address Dubai Mall will adopt new names under the leadership of ADNH. Here are the transformations to anticipate:
JW Marriott Hotel Marina: Formerly known as The Address Dubai Marina.
Hotel Boulevard, Autograph Collection: Formerly Vida Downtown Dubai Hotel.
The Heritage Hotel, Autograph Collection: Formerly Manzil Downtown Hotel.
Kempinski The Boulevard Dubai: Transformed from Address Boulevard.
Kempinski Central Avenue Dubai: Formerly The Address Dubai Mall.
Strengthening Ties with Marriott International and Kempinski
Khalid Anib, CEO of Abu Dhabi National Hotels, shares his excitement about strengthening ties with Marriott International, highlighting that the JW Marriott and Autograph Collection brands will enrich ADNH's diverse and prestigious portfolio.
Jerome Briet, Chief Development Officer, Europe, Middle East & Africa, at Marriott International, emphasizes the significance of the Emirati market for their success and the efficiency of their conversion-friendly strategy.
René Nijhof, Chairman of the Board of Directors at Kempinski, sees this as a significant step forward for the brand, reinforcing its role as a leader in the luxury hospitality sector in the Middle East.
Expansion and Growth Plans
Following a record year of performance, Kempinski plans to expand its portfolio in the region in 2024 and beyond. Marriott International expresses excitement about further expanding its presence in Dubai, where they already have a portfolio of over 50 properties.
Planned Enhancements for an Exceptional Experience
As part of the rebranding process, each property will undergo carefully planned enhancements aimed at delivering tailored and world-class experiences. Travelers can expect a seamless fusion of Kempinski's European hospitality and Marriott International's recognized excellence.
This revolutionary initiative will redefine the hotel experience in Dubai, placing these five establishments at the forefront of the luxury hospitality industry in the region. Stay tuned to witness these exceptional transformations at the beginning of 2024.
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